Cross-Cultural Comparison
Compare students’ perceptions, experiences and patterns of Generative AI use across countries and cultural contexts.
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Compare students’ perceptions, experiences and patterns of Generative AI use across countries and cultural contexts.
Examine regional and continental patterns in how Higher Education students adopt, use, and engage with Generative AI.
Understand students’ perspectives on the ethical, academic, and educational implications of Generative AI in Higher Education.
How do higher education students across countries and cultural contexts use Generative AI tools to support their academic activities and learning?
What are students’ perceptions of the impact of Generative AI on their learning, particularly in relation to content comprehension, creativity, academic productivity, and potential technological dependency?
What ethical concerns do students identify regarding the use of Generative AI in academic contexts, particularly in relation to academic integrity, data privacy, and information reliability?
How do students perceive the role of higher education institutions in supporting the responsible use of Generative AI, particularly through institutional policies, pedagogical guidance, and training?
Are there significant differences in students’ use, perceptions, and expectations of Generative AI across countries, fields of study, academic levels, and educational contexts?
Data collection begins only after the necessary ethical approvals have been obtained from participating universities, where required.
A multilingual, anonymous questionnaire administered through REDCap and distributed by local researchers via official university channels.
Descriptive and inferential statistical analyses to examine patterns, associations, and differences across countries, fields of study, and academic levels.
Scientific publications, regional and global reports, and anonymized datasets shared through recognized public research repositories.
Age requirement: 18 years or older
Enrollment status: Undergraduate or graduate student at a participating institution
Participation: Voluntary and unpaid, with electronic informed consent
Question format: Primarily Likert-scale questions, complemented by open-ended questions
Estimated completion time: 10–15 minutes
Anonymity: No names, student IDs, or email addresses are collected
Target sample: at least 300 higher education students per country
Global participation: 237 higher education institutions across 124 countries and territories
The questionnaire has been culturally and linguistically adapted in collaboration with native speakers across participating countries and regions, ensuring that each language version reflects not only linguistic accuracy, but also the cultural and educational context of its participants
The project takes shape through the initial development of the research idea, the formation of the core team of lead researchers, and the definition of its global scope, objectives and fundamental research questions.
The research group's name is selected through a democratic voting process, with all members invited to participate and contribute to defining the group's identity.
Development and refinement of the research protocols, followed by submission to the relevant Ethics Committees across participating partner institutions worldwide. This phase ensures compliance with international ethical standards and establishes a strong framework for responsible and ethically sound research.
Approval from the UNICAMP Research Ethics Committee, ensuring that the study meets the required ethical standards and regulatory requirements for research involving human participants.
Expansion of the project through the engagement of partner universities across Africa, Asia, Europe, the Americas and Oceania. This phase includes the translation and cultural adaptation of the research instruments, as well as the submission and approval of the study by the relevant Ethics Committees at participating universities, ensuring that the research meets local requirements while maintaining internationally consistent ethical standards.
Active fieldwork begins with the global distribution of the research surveys and the conduct of focus groups with students from diverse cultural, educational and geographic contexts. This phase focuses on gathering rich, cross-cultural data to better understand students' experiences, perceptions and practices regarding Generative AI in higher education.
Analysis of the collected data using mixed-methods approaches, integrating quantitative and qualitative findings to identify global and regional patterns. This phase also marks the beginning of the preparation and publication of regional reports and the Global Report, highlighting key findings across diverse cultural and educational contexts.